As a millennial, I have a pre-digital life and pocket computer and post-digital life and pocket computer life.

I know what it is like to have dial up, to walk around without a rectangular bulge in my pant pocket.

I didn’t grow up wanting to be a streamer, YouTuber or influencer.

My first instinct is not to whip out my phone and record myself.

But…

I recognize and acknowledge the existence of social media, the power of social media, and the role that a following can have on your brand, on your business’ public facing persona and the impact on marketing.

And, a presence on social media is a part of that.

And I’m terrified.

It’s certainly an aspect of business that I never imagined myself in. But part of business is advertising and marketing and the most effective means to that is having a social media presence.

So, there’s that.

Scrolling through social media myself for personal interest, there’s always a wide range of content. You’ve got a couple of staple types of content:

interesting but random content - think the random but captivating stuff, usually skils and talents that you’d never think to consider learning but recognize exist
adorable content - the cat/dog content, the random cartoon cutesy stuff
shocking or divisive content - the political or hard stance stuff
educational content - you learn something.
entertaining content - the funny, the charming, the interactive interviewer stuff
attractive people - guys and girls who model, look good, or do something attractive like fitness

Accounts that do well online seem to hit a couple of these staples at once. They offer two or three things really well.

Whether that’s:

educational and entertaining - like learning the physics behind juggling
shocking and interesting - like watching chiropractors crack a back before claiming a miracle
attractive people and educational content - like those fitness exercises that blend skill and education on targeting muscle groups

For me, I want to create content that is educational and interesting +/- entertaining.

I want to create snippets of information that are meaningful, can be evaluated quickly and implemented quickly. I want to create content that is told in an interesting way.

So let’s analyze some content creators I’m interested in and break down exactly why I like them so I can understand some formulaic framework for reproducing the type of content I like:

@b_turner50 - Brett

@b_turner50 Replying to @Rupert ♬ original sound - Brett ⍩ | Tech & Smart Home

His content is tech-y and typically revolves around home automation. It’s not super technical or doesn’t have to be and it’s in an area that can be implemented in a relatable setting - the home.
His content typically falls into short but educational snippets. There’s something that can be extracted and implemented into my own life. Whether that’s a type of thinking, a ‘what if’ possibility for products and services that would easily integrate into my own life. Additionally, although some things seem to be offered in quick snippets, despite them potentially being longer projects, we don’t hear about the testing, the troubleshooting, the rest. Just the final product, which in itself, offers a sense of satisfaction and finality.
He seems fairly level headed. He has a logical explanation for why he makes his choices and recommendations (whether that be his preference for Apple Home Kit or use of NFC tags with the Apple Ecosystem).

Although some of his content applicability is behind a monetary barrier, whether it’s purchasing some radar tech, 3D printing, or whatever else, it’s something that is achievable if I can stomach some costs. I’d qualify his content as interesting and entertaining with a mix of educational. I don’t learn specific skills, but I can see example use cases. I may not personally find those use cases as applicable to my lifestyle but they dabble into the realm of possible interest.

@DearModern - The Feng Shui Guy

@dearmodern #stitch with @CoCo ♬ original sound - Mr Cliff Tan

Another entertaining and educational creator is the Feng Shui Guy - Cliff Tan

His content is typically response to direct questions and videos asking for his assistance. People tag him in their videos requesting interior design recommendations, typically because of awkward home layouts. He quickly communicates information in an engaging and matter of fact way in small snippets.

His communication style is very ‘let me tell you something’. We’ll do this. We’ll avoid this. There’s a decisiveness in his directness that ultimately makes things clearly communicated. There isn’t a need to justify his credentials because people seek him out already.
It’s engaging and quick. There’s pace to his videos that keeps you moving quick. Even his narration is quick. I’d say the pace of his speech keeps you on your toes until the end catch phrase “So now you know!”.
There’s a learning moment. If you consumed his content frequently, you can predict and know his recommendations because he’s consistent in his responses. You learn something in the span of a couple seconds that you can then implement in your own living situation.

@HybridCalisthenics

Finally, there’s Hybrid Calisthenics.

@hybridcalisthenics You CAN do pullups, my friend! (2022 Update) Don't feel embarrassed if you can't do #pullups yet. You can build up with easier variations! After you hit the goals, you can move on. 1.) Wall Pullups - 3 Sets of 50 2.) Horizontal Pullups (Chest Height) - 3 Sets of 30 3.) Horizontal Pullups (Hip Height) - 3 Sets of 25 4.) Jackknife Pullups - 3 Sets of 20 5.) Full Pullups #oneminutefitness #homeworkout #tiktokfit #fitnessinspiration #tiktokfitness ♬ original sound - Hybrid Calisthenics

The content is good, it doesn’t get overly bogged down in aesthetics, and it has a gentle, patient, and encouraging tone. There’s no real sense of urgency, there’s a friendly and patient tone to his communication style, and he offers several steps to build to the final skill development.

It’s a refreshing take on exercise that isn’t about aesthetics. He’s not trying to flex or pose. He’s not trying to show how muscular he is. He’s not in some gym in front of a mirror with the latest equipment or anything. He’s on his deck using old furniture, a tree, some gymnastiics rings, and simply trying to help.
There’s a focus on encouraging and building up people at whatever level they are at. Yes, he can do some very difficult and powerful moves but I feel like the feeling is less about showing off what he can do and more about encouraging you as the viewer to accomplish what you can do.

So What Do I Want? What Do I want to make content about?

I want to have a clear, calm, and direct communication style.

I want to offer short snippets of information to people about topics interesting to me.

With my business content, I want my content to be interesting and educational. I want to focus on communicating effectively and clearly, whether that’s body language, tone of voice, or pronunciation.

I want to offer help to people. To share my expertise in a topic and hopefully make some well-timed comment that allows people to learn or unlock something in their comprehension.

I will achieve this by providing clear, quick commentary - nothing rambling or long-winded.

I should be able to boil down my take-away into something simple and short.

I should be able to meet people where they are at in their communication, providing levels of skill development that build towards the intended overall goal.

I think a format similar to the Feng Shui Guy in which I can respond to people’s questions may provide a quick snippet format to providing meaningful information to others. Perhaps 1-2 comments about communication, 1-2 comments about pronunciation, and 1-2 comments about stage presence and delivery.

I think a calm, and encouraging demeanor with commentary appropriate for multiple levels of communication experience is helpful like Hybrid Calisthenics.

Finally, I think that having a learning, trying new things, and look at what’s cool mindset like Brett brings an infectious and captivating passion that is captured well.

So, give me some time but expect some content soon!!!

TikTok for Communication and Accent Modification.